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The coronavirus pandemic is shaking the global economy and upending marketing efforts worldwide. Verticals as diverse as travel, retail, e-commerce and financial services are moving quickly to assess the impact on their advertising efforts and looking for creative ways to address the situation, protect their bottom lines and serve their customers during an uncertain time.

Kenshoo Search knows that its partners are in need of good information and actionable insights to help drive decisions. We’ve developed the following frameworks so our clients, using the Kenshoo platform, can analyze, audit and adjust their paid search efforts accordingly.