Experienced technology professionals will manage Kenshoo’s sales and client strategy to drive continued success.
San Francisco (July 09, 2019) – Kenshoo, a global leader in marketing technology, announced the appointment of Sandy Shanman as its Chief Revenue Officer. In this role, Shanman will direct global sales, working with Kenshoo’s general and sales managers across various regions. Kenshoo also promoted Jason Pratt to Managing Director, North America, overseeing Kenshoo’s expansion, strategy and client delivery across key markets in the United States and Canada. As part of their appointments, Shanman and Pratt will help bring to market Kenshoo’s new suite of applications, designed to meet the need for insights and planning solutions leveraging data intelligence.
“Sandy’s reputation for exceeding growth objectives, focus on domain expertise and extensive network of contacts will have an immediate impact on our global sales efforts and continue to help drive client success on Kenshoo,” said Yoav Izhar-Prato, CEO and co-founder of Kenshoo. “Likewise, given Jason’s tenure at Kenshoo and his wide-ranging knowledge of the digital marketing landscape, he is the perfect fit to oversee Kenshoo’s ongoing expansion efforts in the U.S. and Canada.”
Shanman has over 20 years of leadership experience spanning the evolution of interactive marketing across content, networks, mobile, addressable and influencer media. Most recently, he led Revenue and Operations at ChefsFeed, where he helped conceive, launch and scale an influencer content and distribution solution for some of the world’s biggest brands. Prior to ChefsFeed, Shanman was CRO at SambaTV, General Manager of Mobile at eXponential, Senior Vice President of Mobile at Limelight Networks and Vice President of Sales at Advertising.com. Shanman holds a Bachelor of Arts in Communication and Media Studies from California State University-Chico.
“Kenshoo’s track record of first-to-market innovation and industry-leading solutions drive value for advertisers worldwide,” Shanman said, “I’m excited to join this incredibly talented team as they enter their next chapter of innovation. It is precisely what brands and agencies are seeking at a time when consumer privacy is paramount and data is siloed. I look forward to driving adoption of these innovations globally alongside Kenshoo’s already renowned marketing platform.”
A veteran software executive, Pratt has over 20 years of experience in marketing, sales, and software-as-a-service (SaaS). He started his career as a Product Manager for Buzzsaw.com, an early online business-to-business marketplace for the construction industry. In 2001, the company was successfully acquired by Autodesk. Pratt joined Kenshoo in 2011 and holds a Master of Business Administration in Marketing from Duke University and a Bachelor of Science in Architecture from the University of Texas at San Antonio.
“Kenshoo’s position as an industry leader is a reflection of its commitment to product innovation and client success,” Pratt said. “With customer engagement channels continuing to diversify, Kenshoo has a unique opportunity to help advertisers maximize impact and customer lifetime value by delivering full-funnel marketing solutions. I’m excited to step into this expanded role and work to better serve agencies and brands.”
Kenshoo is the leading technology platform for brands looking to plan, activate and amplify effective marketing across the most-engaging digital channels. Kenshoo offers the only marketing solution that provides data-driven insights and optimization technology to help make informed decisions and scale performance across Google, Facebook, Bing, Pinterest, Snapchat, Instagram, Amazon, Apple Search Ads, Verizon Media, Yandex, Yahoo Japan, and Baidu. Kenshoo’s machine-learning algorithms and cutting-edge AI enable companies to predict and keep in-step with the ever-changing consumer journey. With 27 international locations and backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures, Kenshoo generates over $350 billion in annualized revenue for the world’s top brands. Please visit Kenshoo.com for more information.
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