It’s amazing how quickly social media has permeated our daily lives. There are more than 1.1 billion active Facebook profiles, Twitter handles are becoming as common to share as your phone number or email address, and LinkedIn has revolutionized the way professionals engage with each other. Add in Google+, Vine, Tumblr, and a million other social sites and apps and it’s clear just how Mark Zuckerberg’s 2008 prophecy of building toward a web where the default is social is emerging.
According to the findings from Experian’s 2013 Digital Marketer Report, American’s spend about 16 minutes of every hour (27%) of their daily Internet time on social activities.
It’s no secret that advertisers follow their customers to the media they consume. Not only are most Americans spending more and more time with social media, they’re doing it daily and across multiple devices. Marketers have a deep interest in leveraging this trend by engaging with these consumers at a level unprecedented by traditional online and offline media. With social advertising, brands can adjust their strategies to reach individuals in real time with highly relevant creative and media at scale.
This year, Kenshoo Social commissioned Forrester Consulting to evaluate how marketers are using social media advertising, with the goal of educating marketers on how to choose the most effective social media advertising objectives and tactics.
Over the next 5 days, I’ll be sharing some of the key findings on Sociable, the Kenshoo Social blog.
To download the full study, please visit: The Key to Successful Social Advertising, How to Choose the Right Tactics to Achieve Your Social Advertising Objectives.
I’d also like to invite you to join us on May 29th at noon EST for a webinar presented by Kenshoo Social in which guest Kim Celestre from Forrester, and I will discuss the latest thinking on social media tactics, and share tips and strategies that you can begin implementing in your campaigns today.