Total marketing intelligence.
Totally intelligent search.

Automation, performance and efficiency once represented the entire advantage of premium search marketing software. Today, they’re the table stakes. Search marketers looking for true competitive advantage need the tools to achieve an unbiased, holistic optimization strategy. And that’s where Kenshoo comes in.

A history of innovation in data, bidding and measurement, combined with an independent, media-agnostic and omnichannel position, sets search marketers up to stay in control while driving true business growth—at scale.
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Stand Apart with Optimization Intelligence That Goes Beyond the Bid

Data Intelligence

Drive Smarter Investment Strategies

Set yourself up with actionable insights and predictive strategies for success.
  • Bring relevant new insights and intelligent decision-making to your program
  • Scale success across multiple go-to-market channels
  • Leverage machine learning to automatically plan, forecast and optimize budgets
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Bidding Intelligence

Optimize Towards Metrics That Drive True Business Success

Take advantage of enhancements to publisher bidding to achieve the goals that matter most, not just proxy KPIs.
  • Full support of Google Smart Bidding and Microsoft Advertising Automated Bidding
  • Integrate custom conversion data for “true north” optimization
  • Dynamically adjust publisher bidding targets to maximize profitability
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Measurement Intelligence

Monitor the True Impact of Search

Understand your performance and better refine optimization strategies.
  • Actionable insights based on unbiased and holistic reporting
  • Ensure your media strategies are making an impact through A/B testing at scale
  • Gain valuable cross-channel insights
  • Maintain account hygiene with customizable audits
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Kenshoo’s Signal Enhancement: Stop Optimizing Paid Search Via Proxies

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Kenshoo Campaign Mirroring

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Kenshoo Budget Navigator Makes Smart Bidding Better

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The Kenshoo 5: Five Keys to a Successful Test and Learn Marketing Strategy

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Monthly Paid Media Spend Snapshot – August 2020

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The Kenshoo 5: Five Ways to Segment Your Facebook Audience

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Paid Search in the Retail Funnel

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The CPG Data Gap: 4 Critical Areas of Need for Marketers

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More Search Resources

“Budget Navigator – combined with Smart Bidding – generates huge efficiency in terms of operations, along with effectiveness on business results.”

Esra Suzme, Head of Brand & Marketing Strategy, Vodafone

Kenshoo Experiments has helped me efficiently monitor performance throughout tests. The dashboard is informative and easy to use, ensuring I can monitor the health of my experiment while it’s running, not just analyze the results."

Alex King, Paid Search Analyst, Ovative Group

“Kenshoo’s Mirror and Keep in Sync campaign feature not only had a significant impact on beating revenue goals, but the time savings was critical.”

Sarah Gyson, Sr. Director, Client Services, Rakuten Marketing

Through a combination of the Rakuten Marketing team’s astounding strategic efforts and Kenshoo’s Campaign Mirroring feature, a leading international Outdoor Retailer saw a 227% year over year increase in revenue for Microsoft shopping campaigns and an 18% increase in revenue overall. And while they were at it, Rakuten Marketing also saved at least 50% of their time through the use of Kenshoo’s automation.
  • 227% Increase in Microsoft Shopping Campaigns Revenue
  • 18% Increase in Overall Revenue
  • 50% Time Savings
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Power your campaigns with Kenshoo

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