by Lauri Sullivan, authors at Media Post

Kenshoo announced on Tuesday that the company has achieved Advanced Technology Partner status in the Amazon Web Services (AWS) Partner Network (APN).

The adoption of these platforms gives Kenshoo the resources to be nimble and make rapid developments. The company said it can build tools for marketers seeking to test and optimize campaigns across media, even as walled gardens limit data sharing across publishers and channels.

Read the full article on Media Post.