UK digital media agency eProspects plays in a highly competitive landscape, designing digital media solutions for financial services clients. To succeed, the company needs every edge — which is why it has leveraged Kenshoo’s campaign management solutions. To improve efficiency, it adopted Kenshoo Portfolio Optimizer and its portfolio-based bid policies. The resulting campaigns flourished: Conversion rates skyrocketed, while cost-per-click decreased. Learn the eye-opening details by reading our full case study.