Kenshoo's Quarterly Trends Infographic delivers accurate market insights, trends and predictive analysis
Here are some of the key digital marketing trends from Q2 2020's advertising data.
This edition of the Kenshoo Quarterly Trends Report for Q2 2020 is drawn from a foundation of nearly $7B in annualized marketer spend, over 800 billion ad impressions, and 12 billion clicks. As one of the most well-respected datasets by those who follow advertising performance closely, it includes many proprietary insights about what’s happening in the digital advertising industry on a macro level. In this report, learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q2 2020, including:
Social, search and ecommerce ad spending all increased year-over-year on a same-store basis, while newer properties like Pinterest and Apple Search Ads are gaining traction with marketers.
Note to readers: This is the second in a series of posts offering some guidance for marketers during this global health crisis. Previous post: Marketing in Crisis: Ecommerce Channel Ads Amid and despite today’s chaotic climate, we need to stay at the top of our game as marketers. Staying relevant and visible are crucial aspects... Read More »
Note to readers: This is the first in a series of posts offering some guidance to marketers during this global health crisis. Advertising, rather famously, has been described as the right message in the right place at the right time. As the industry grapples with not even the “new normal”, but the ever-changing normal of... Read More »