ClickThrough Marketing is a UK based digital agency helping leading brands drive performance across search, social and most recently Amazon Advertising One of its Amazon Advertising clients, Craghoppers, is a 50-year old British outdoor clothing manufacturer and supplier set up by outdoor enthusiasts who were planning an expedition to climb Mount Everest.
Craghoppers has been a Kenshoo Search client for some time, so when the Ecommerce solution was launched, they were quick to move their Amazon Advertising campaigns onto the solution too. The move was driven largely by the need for enhanced reporting and visibility into their Amazon campaigns, along with Amazon-specific expertise that they knew only Kenshoo could provide.
Working with ClickThrough Marketing, Craghoppers generated a 45% increase in revenue by:
From being able to eliminate out-of-budget scenarios with budget pacing and having comprehensive reporting across search & Amazon in one place, to the ongoing support and advice from the Kenshoo team, the value of Kenshoo Ecommerce has been significant for ClickThrough and Craghoppers.