While 2020 was already set to be a banner year for marketing technology spending with Gartner’s 2019 survey predicting that “martech” spending would make up for around 26% of budgets. In actuality, companies likely spent even more on martech than projections indicated, and that boost in spending is likely to increasing in 2021.
Of course, this increase in spending is largely due to pandemic-related challenges. As consumers have looked for new ways to shop and many businesses are forced to collaborate while also working from home, the tools businesses need to stay competitive are rapidly changing. According to a recent survey by Newscred, a resounding 60% of marketing leaders say that they’re looking to increase their martech spending in the coming months.
But that scramble to adopt new technology in order to stay competitive in the changing digital landscape often comes with one main gripe from companies looking to upgrade their tools: the client onboarding process. In the past, onboarding new technology has been time-consuming and just downright confusing, which is why Kenshoo has developed dedicated teams committed to ensuring the client onboarding process works as quickly and seamlessly as possible.
Adjusting to the “new normal” will require a strong tech foundation
Despite the fact that many marketing professionals in the know are taking this time to upgrade their martech tools, many businesses, especially those considered non-essential during the pandemic, are considering holding off the process until things are back to “normal.” However, preparing for the end of the pandemic right now is the best way to have new programs up and running for the return to “business as usual,” according to Stephanie Herndon-Rasse, Kenshoo’s Senior Director, Technical Services about the onboarding process:
“We have a few large retailers we just onboarded that are taking advantage of our strong cross-product offerings around eCommerce and Search,” Herndon-Rasse says. “Retailers are aggressively moving all marketing efforts online right now, and need the freedom and flexibility to make program changes at a moment’s notice.”
Kenshoo’s dedicated team means a smoother client onboarding experience
And a big part of having programs ready and able to shift strategies on the fly means having tools in place to do so. Kenshoo offers a team of onboarding experts who are available from day one of adoption to make the process as painless. The team offers white glove, individualized service to lay out realistic timeframes for implementation, detailed account templates, and thorough and detailed explanations of the roles and responsibilities of both parties to make sure expectations are not only clearly stated but easily met.
Our teams also offer weekly status meetings and regular communication to ensure that project timelines don’t fall by the wayside and that all accounts are live by the time existing tools expire.
Kenshoo’s professional and client onboarding process means less disruption on your end
One of the biggest roadblocks to adopting new tools is the fact that, in the past, change has essentially meant starting over and sometimes more than a few painful days where it seemed the addition of a new tool interfered with all the others. But as Kenshoo works to make sure the onboarding process is as efficient as the tools themselves, the process has become nearly as painless as plugging in a new appliance, or, as Herndon Rasse says “flipping a switch.”
That’s because in addition to working to create an actionable timeline, Kenshoo also ensures that from the very first log in, each of our clients has a fully migrated and operational program, providing access to publisher accounts, all historical data, and any integrations a business requires to get started.
Don’t let client onboarding issues in the past stop you from making the marketing technology changes you need to make
Schedule a free, brief demo to see the innovative features of Kenshoo’s suite of marketing platforms:
- Kenshoo Search. Achieve next-level performance with the award-winning, industry leader in SEM
- Kenshoo Social. Engage social customers while achieving your branding and performance goals
- Kenshoo Ecommerce. Create, manage, forecast and optimize Amazon & Walmart ad campaigns at scale
- Kenshoo Apps. The all-in-one, complete solution for app marketers to drive installs & increase engagement
- Kenshoo Local. Manage multi-location local search and social campaigns in one unified platform
- Impact Navigator. Rapidly measures marketing impact, anytime, for any channel, across all of your audience segments