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Posts by Tom Affinito
The Road to a Test-and-Learn Organization Part 1: Learn from the Netflix Testing Process
December 19, 2019
The Four Pillars of a Test-and-Learn Organization
November 01, 2019
Test-and-Learn Organizations Find Marginal Gains for Big Improvements
October 18, 2019
Data-Driven Marketing: The Secret is a Test-and-Learn Culture
October 09, 2019
Marketing Experiments: Leading the Way to Transformative Marketing
September 16, 2019
What Data to Use for a Data-Driven Decision? Marketing Experiments Can Tell You
September 06, 2019
Data-Driven Decision Making: How Good is Your Marketing Org at It? Without Experiments, You Will Never Know
August 29, 2019
Amazon Sellers Have a New Way to Stand Out and Stay Ahead of the Competition
June 07, 2018
Being a Search Marketer is Like Being a Superhero
May 10, 2018
Top 8 Announcements @ K8
February 09, 2017