Brand new research by ClickZ, in collaboration with Kenshoo, has identified the key trends among advertisers for this holiday season. With 46% of advertisers set to spend more than they did last year and a further 46% set to spend “at least the same amount”, a host of new trends and tactics will play out over this vital ecommerce period.
This webinar will reveal a host of exclusive findings, including:
- Where – and how much – brands plan to spend this holiday season
- How and why plans have changed since 2017
- How strategies differ across industries
- The role of Amazon Advertising over the holidays
- The new tactics advertisers are planning to employ, across search and social