Channel & Industry Snapshot

See what’s happening by industry in a snapshot through the lens of Kenshoo’s media and advertising data.


Data last updated: 10/21/2020


IMPRESSIONS BY CHANNEL:

A 63% increase in Ecommerce Ad impressions compared to last week is the big story because of Prime Day, but social impressions in retail were up 7% and have grown steadily over the past four weeks. Search was up 2%
CLICKS BY CHANNEL:

Ecommerce ad clicks increased 57% on the week. Click volumes for Paid Social were up 5% and Paid Search grew 3%.
SPENDING BY CHANNEL:

Prime Day led to an 83% weekly increase in total spending in the Ecommerce channel, while Social retail spending increased by 12% and Search was up 4%.
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ECOMMERCE BY CATEGORY:

Spending in every category in the Ecommerce channel was up compared to last week because of Prime Day, but Hobbies & Leisure outpaced and outspent all other categories in that regard.
SEARCH BY CATEGORY:

Retail advertisers in the Pets & Animals category saw spending increase more than 40% over last week, while Health spending in the channel declined.
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SOCIAL BY CATEGORY:

Home & Garden and Pets & Animals saw the biggest increases in social budgets compared to last week, with all named categories growing to some level..

Kenshoo Ecommerce Holiday Toolkit

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Kenshoo Search Holiday Toolkit

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Kenshoo Social Holiday Toolkit

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Holiday Tips and Capabilities

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