Challenges Increase year-over-year conversions by 50% Drive qualified traffic while maintaining efficiency Establish agile reporting methods to lead overall strategy and shed light on necessary adjustments Solutions Launched Kenshoo Portfolio Optimizer (KPO) to manage bids and optimize for conversions Utilized Kenshoo Editor to restructure across platforms Used Advanced Search and Scheduled Actions to pull segmented reports that informed short and long-term investments Results Increased conversion by 86% Increased conversion rate by 17% Decreased cost-per-conversion by 4% Increased clicks by 60% Increased click-through rate by 23%