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  • Develop predetermined values to assign to each interaction type aligned to business goals
  • Optimize bids by interaction type to meet return on investment (ROI) goals


  • Set up custom pixel to support hypothetical revenue assignments
  • Implemented ROI-based bid policies on search and social campaigns
  • Utilized Kenshoo dashboard reporting to monitor results and make adjustments


  • 442% increase in revenue
  • 413% increase in conversions
  • 186% increase in return-on-investment (ROI)
  • 42% decrease in cost-per-acquisition (CPA)
, 2014 Infinity Award Entry: Bom Negocio and Schibsted – Search